The battle for your breakfast dollar is a fierce and cut throat business. Unfortunately, 116 years of history and tradition are afforded scant regard; the ability to innovate and be creative now being the more important ingredients for success. In 2013, iconic Australian organisation Sanitarium was facing unprecedented pressures. With rising commodity prices, aggressive new entrants to the market, a competitive retail landscape, a decline in cereal market size and changing consumer preferences, new thinking was vital.
Sanitarium’s Australian General Manager, Todd Saunders, will present a story of adaptation. Todd will share the Sanitarium journey of maintaining leadership integrity, of speed to market and the value of a Constructive Culture in the face of the ‘perfect storm’.