Adshel operates Australia and New Zealand’s most successful street furniture advertising business.
Though profitable, real cultural issues existed. The key to Adshel’s transformation was the CEO, Directors and staff working together to create one of the most significant cultural shifts yet documented by Human Synergistics.
The shift away from aggressive short-term behaviours further drove double digit EBIT growth as sales managers focused more on Achievement and doing only profitable deals. Improved employee satisfaction led to greater retention of Gen Y staff and their advocacy of Adshel – ‘We love this company’.
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Culture Survey Results
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| Industry | Advertising |
| Customers | National Network (Australia & New Zealand) |
| People | 102 |
| Assets | $100 million |
| Revenue | N/A |
| CEO | Steve McCarthy |
| Internal Change Agents | Culture Change Teams; Steve McCarthy |
| External Change Agents | Stephen and Mara Klemich — Achievement Concepts |
| HSI Tools Used | Organisational Culture Inventory™(OCI) (Preferred and Actual); Life Styles Inventory™ 1&2 (LSI) |
| Outcomes | Increased staff satisfaction, role clarity, revenue and EBIT |
Contact
Auckland
Neil McGregor
Senior Consultant
Ph: +64 9 309 9010
E-mail: neil@hsnz.co.nz
Wellington
Pam Wilson
Senior Consultant
Ph: +64 4 470 7700
E-mail: pam@hsnz.co.nz
Melbourne
Quentin Lawler
Client Service Manager
Ph: +61 (0)3 9675 0100
E-mail: lawler@human-synergistics.com.au
Sydney
Mary Megalaa
Business Development Manager
Ph: +61 (0)2 9271 5900
E-mail: mary@human-synergistics.com.au
© Human Synergistics InternationalResearch and Development by Robert A. Cooke Ph.D. and J. Clayton Lafferty Ph.D.. |
Human Synergistics Australia Pty Ltd
Sydney NSW — Phone: +61 2 9271 5900 |
Human Synergistics New Zealand Ltd
Wellington — Phone: +64 4 470 7700 |