Video – Building a Culture – SportsBet

How to build a Culture of Excellence in 4 Years!

In 2009 Paddy Power entered the Australian online wagering market by buying a 51% share in Sportsbet, which at the time was an ambitious small startup with 50 staff in Melbourne’s CBD. Today it is the most successful, fastest growing, highest performing company in the sector now employing over 600 staff and shows no sign of slowing down.

CEO, Cormac Barry will share Sportsbet’s story from start up to market leader. Strategy, culture and Leadership along with a healthy dose of luck and controversy were the foundations of how Sportsbet capitalised on Australia’s appetite for online betting.

Cormac will outline the steps taken to build the culture and leadership that were the foundations of the Sportsbet startling success and the building blocks upon which Sportbet’s growth and performance is based.


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