The Culture Transformation Achievement Award

Launching in Australia in 1999, ING Direct turned the retail banking industry on its head through its branchless operation and straightforward approach to financial services.

Integral to their success in recent years has been a continued emphasis on fostering an organisational culture that also breaks the industry mould. A continued commitment to culture has helped ING Direct achieve great heights and emerge from its infancy with a very bright future.

Download the Case Study

Culture Survey Results

Organisational Culture Inventory Test (2002) ingdirect Test Circumplex
Organisational Culture Inventory Re-Test (2005) ingdirect Retest Circumplex

Click circumplexes to enlarge.

IndustryFinance – Banking
Customers National
People N/A
AssetsN/A
RevenueN/A
CEOEric Drok (2005-present)
Vaughn Richtor (1999-2005)
Internal Change AgentsN/A
External Change AgentsShannon Young — Human Synergistics International
HSI Tools UsedOrganisational Culture Inventory™(OCI) (Preferred and Actual); Life Styles Inventory™ 1&2 (LSI)
OutcomesStaff engagement and culture as a core service differentiator.

Contact

Auckland

Neil McGregor
Senior Consultant
Ph: +64 9 309 9010
E-mail: neil@hsnz.co.nz

Wellington

Pam Wilson
Senior Consultant
Ph: +64 4 470 7700
E-mail: pam@hsnz.co.nz

Melbourne

Quentin Lawler
Client Service Manager
Ph: +61 (0)3 9675 0100
E-mail: lawler@human-synergistics.com.au

Sydney

Ronelle Pratt
Business Development Manager
Ph: +61 (0)2 9271 5900
E-mail: Ronelle@human-synergistics.com.au


® 2006 Human Synergistics (NZ) Ltd

© Human Synergistics International

Research and Development by Robert A. Cooke Ph.D. and J. Clayton Lafferty Ph.D..

Human Synergistics Australia Pty Ltd

Sydney NSW — Phone: +61 2 9271 5900
Melbourne VIC — Phone: +61 3 9675 0100
www.human-synergistics.com.au

Human Synergistics New Zealand Ltd

Wellington — Phone: +64 4 470 7700
Auckland — Phone: +64 9 309 9010
www.hsnz.co.nz