Launching in Australia in 1999, ING Direct turned the retail banking industry on its head through its branchless operation and straightforward approach to financial services.
Integral to their success in recent years has been a continued emphasis on fostering an organisational culture that also breaks the industry mould. A continued commitment to culture has helped ING Direct achieve great heights and emerge from its infancy with a very bright future.
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Culture Survey Results
Click circumplexes to enlarge.
| Industry | Finance – Banking |
| Customers | National |
| People | N/A |
| Assets | N/A |
| Revenue | N/A |
| CEO | Eric Drok (2005-present) Vaughn Richtor (1999-2005) |
| Internal Change Agents | N/A |
| External Change Agents | Shannon Young — Human Synergistics International |
| HSI Tools Used | Organisational Culture Inventory™(OCI) (Preferred and Actual); Life Styles Inventory™ 1&2 (LSI) |
| Outcomes | Staff engagement and culture as a core service differentiator. |
Contact
Auckland
Neil McGregor
Senior Consultant
Ph: +64 9 309 9010
E-mail: neil@hsnz.co.nz
Wellington
Pam Wilson
Senior Consultant
Ph: +64 4 470 7700
E-mail: pam@hsnz.co.nz
Melbourne
Quentin Lawler
Client Service Manager
Ph: +61 (0)3 9675 0100
E-mail: lawler@human-synergistics.com.au
Sydney
Ronelle Pratt
Business Development Manager
Ph: +61 (0)2 9271 5900
E-mail: Ronelle@human-synergistics.com.au
© Human Synergistics InternationalResearch and Development by Robert A. Cooke Ph.D. and J. Clayton Lafferty Ph.D.. |
Human Synergistics Australia Pty Ltd
Sydney NSW — Phone: +61 2 9271 5900 |
Human Synergistics New Zealand Ltd
Wellington — Phone: +64 4 470 7700 |

