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Fast Food Industry: New Study Proves Success Relies on Culture A groundbreaking study by Human Synergistics has demonstrated a significant link between organisational culture and financial performance in the fast food industry. The 12-month study, using the Organisational Culture Inventory, was conducted with 12 corporate stores of a large international fast food chain. Two key indicators were used in the study - staff turnover as an indicator of staff satisfaction and EBITDA (Earnings Before Interest and Tax) as an indicator of financial performance. The study showed a significant correlation between constructive cultures and both reduced staff turnover and higher EBITDA. "The key finding is that by actively fostering a constructive and achievement orientated culture, stores drastically increased their financial performance compared to stores without supportive cultures," said Human Synergistics' Consultant Ron Schwartz. "There is an outstanding opportunity for the fast food industry," said Human Synergistics Accredited Consultant Paul Eperjesi of Creative Insights. "Management style, staff support and career development are significant drivers for culture - and as this study demonstrates - culture is intrinsically linked to business performance and success". Paul Eperjesi is a Human Synergistics Accredited Consultant with Creative Insights. His research for this study was undertaken as a component of a Master of Applied Science at the University of Western Sydney.
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